Alberta and Ferretti
Alberta and Ferretti opened their flagship store in Los Angeles on Melrose Ave. catering to the Hollywood crowd. Sybarite, the architectural firm that specializes in fashion boutiques did the design work including the interior and display system.
The storefront of the 4,300 square foot space has backlit capital letters subtly announcing the name of Alberta and Ferretti on the 1957 building. Chiffon minidresses and metallic stilettos are superbly displayed on freestanding blackened and polished steel fixtures with LED screens mounted above the single hanger system, showcasing each piece individually. The unique sculptural design of the mannequins, forming a point at the base and fit into round holes in the terrazzo floor, allow for easy positioning. Others are held in place by magnets and appear to be freestanding or suspended throughout the store adding to the ultra contemporary overall design.
Plans for other stores designed by Sybarite are locations in Paris, Beirut, Lebanon, Saudi Arabia and Dubai.
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